Loading…
Loading…
$578.02
Market Capi
$1.5T
Growth-adj P/E (3-yr hist)i
0.7x
Growth-adj P/E (3-yr proj)i
0.8x
P/S 26Ei
5.8x
P/S 28Ei
4.1x
EV/EBIT 26Ei
17x
EV/EBIT 28Ei
13x
P/E 26Ei
18x
P/E 28Ei
15x
P/S 26Ei
5.8x
EV/EBIT 26Ei
17x
P/E 26Ei
18x
P/S 28Ei
4.1x
EV/EBIT 28Ei
13x
P/E 28Ei
15x
Revenue
2026E
$254B
Gross Margini
82%
Hist. CAGRi
20%
Proj. CAGRi
22%
EBIT
2026E
$89B
Op. Margini
41%
Hist. CAGRi
35%
Proj. CAGRi
14%
Net profit
2026E
$82B
Net Margini
30%
Hist. CAGRi
38%
Proj. CAGRi
19%
Business Model
Recent Developments
Average Targeti
$754.14+28%
Consensusi
Buy
62 analysts covering
Net debti
$21B
Div. Yieldi
0.4%
Buyback Yldi
0.2%
Market Capi
$1.5T
P/E 26Ei
18x
Adj. P/E (fwd.)i
0.8x
Revenue 26E
$254B
Proj. CAGRi
22%
Gross Margini
82%
EBIT 26E
$89B
Proj. CAGRi
14%
Op. Margini
41%
Net Profit 26E
$82B
Proj. CAGRi
19%
Net Margini
30%
Average Targeti
$754.14+28%
Consensusi
Buy
62 analysts covering
Profile
Meta Platforms operates two reportable segments. The core of the business is a family of consumer platforms monetized almost entirely through advertising, complemented by an early-stage hardware and software division built around virtual and augmented reality.
Industry
Meta's direct customers are advertisers ranging from small local businesses to the world's largest brands, who bid for space across its apps to reach a global consumer base. Roughly 39% of revenue comes from the US and Canada, with the rest split across Asia-Pacific, Europe and other regions. Digital advertising is fiercely competitive — TikTok, Google, and Amazon all compete for the same ad budgets — and highly cyclical with brand and marketing spend, though Meta's scale keeps operating margins unusually high for the sector.
Key metrics
Economic moat
Meta's edge starts with network effects: value to each user and advertiser rises with the size of the connected graph across Facebook, Instagram and WhatsApp, making a rival network hard to bootstrap. Its advertising infrastructure — auction systems, targeting models, and measurement tools refined over two decades — creates real switching costs for advertisers who have built campaigns and audiences inside Meta's tools. Scale also lets it outspend most rivals on AI-driven ranking and safety systems that smaller platforms cannot match.
Mark Zuckerberg
Zuckerberg founded Facebook from his Harvard dorm room in 2004 and has served as CEO ever since, steering the company from a campus social network into a global advertising and AI business. He holds roughly 61% of Meta's voting power through Class B shares despite a much smaller economic stake, concentrating strategic control — including recent multibillion-dollar AI infrastructure bets — firmly with the founder.
Dina Powell McCormick
McCormick joined Meta in January 2026 as President and Vice Chairman after 16 years at Goldman Sachs, where she sat on the firm's management committee and led its global sovereign investment banking business, followed by a role as Vice Chair and President at BDT & MSD Partners. She also served in senior U.S. government posts, including Deputy National Security Advisor and Assistant Secretary of State, and now partners with Meta's infrastructure teams to oversee the company's large-scale capital investments and strategic partnerships.
Susan Li
Li joined Facebook in 2008 and became CFO in November 2022 after leading the company's finance, business planning and treasury functions, having played a central role in monetization launches and the company's IPO. She began her career as an investment banking analyst at Morgan Stanley and holds economics and mathematics degrees from Stanford.
Andrew Bosworth
Bosworth joined Facebook in 2006, shortly after graduating from Harvard, where he had worked alongside Mark Zuckerberg as a teaching assistant, and built the company's original News Feed and early anti-abuse systems. He has served as CTO since 2022 and now also leads Reality Labs, putting him in charge of Meta's AR/VR hardware roadmap alongside its core technical infrastructure.
Other key figures
Javier Olivan serves as Chief Operating Officer, overseeing business operations, while Robert Kimmitt, Meta's lead independent director since 2020, and Marc Andreessen, a board member since 2008 and co-founder of venture firm Andreessen Horowitz, anchor the board's independent oversight.
P/S Ratioi
EV/EBITi
P/E Ratioi
Revenue
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
EBIT
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
Net profit
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
Values in billions of USD.
Operating cashflow · Levered Free Cash Flow
Free Cash FlowFree cash flow year-over-year growth labels for 2027E and 2028E are hidden because the prior comparison year is missing, zero, or negative. Growth rates from missing or non-positive bases are not meaningful.
CAPEX
Values in billions of USD.
Margins
Rentability
Balance sheet
Values in billions of USD.
Liquidity ratios
Debt-to-Equity-Ratio
Last earnings
Q2 2026 revenue rose 28% year-over-year to $60.8 billion, topping consensus, driven by 14% higher ad impressions and 12% higher average price per ad.
Diluted EPS fell to $6.18, down 13% year-over-year and well short of analyst expectations, as expenses grew faster than revenue.
Operating margin compressed to 31% from 43% a year earlier, weighed down by a $2.4 billion legal charge and $1.18 billion in severance tied to the May 2026 headcount reduction.
Management guided full-year expenses to $165-169 billion and raised 2026 capex guidance to $130-145 billion.
Recent developments
Reports emerged in early July that Meta is building a cloud-computing arm — dubbed Meta Compute — to sell excess AI capacity against AWS, Azure, and Google Cloud.
Zuckerberg confirmed in a Bloomberg interview that outside companies are seeking to buy compute capacity from Meta at a premium, lending credibility to the Meta Compute plans.
On July 28, 2026, Meta and BlackRock announced a $14 billion joint venture to build a data center campus in El Paso, Texas, with BlackRock-managed funds taking an 80% stake.
Meta also won legal dismissals during the quarter, including a WhatsApp privacy lawsuit and a dropped teen-addiction case.
Debate & sentiment
Bulls cite accelerating AI monetization: Business AI weekly conversations jumped to 10 million from 1 million since the start of the year, and the Value Optimization Suite crossed a $20 billion annual run rate.
Deutsche Bank and Morgan Stanley both reframed Meta's AI spend from a cash drain to a monetization engine.
Skeptics remain focused on capex discipline, warning that free cash flow faces sustained pressure as spending ramps toward $130-145 billion in 2026 with a multi-year payback horizon on AI infrastructure.
Some analysts argue the post-earnings selloff was overdone, noting shares now trade at a discount to their own historical valuation multiple.
Consensusi
Buy
Average targeti
$754.14+28%
Highest targeti
$1,000.00+70%
Lowest targeti
$580.00-2%
Nice, you made it all the way through!
Free for 14 days, then $9/month for every report, every metric, and every feature. Straightforward, as it should be. Future additions included. Cancel anytime.