Good-looking stock reports, finally.

Accurate financial data on public companies, presented as it should be. Clear enough to follow without a finance background, detailed enough if you want to go deeper. Always ad-free.

This is what you're getting...

All metrics that matter, no clutter.

What's up? I'm Toni.

I am a designer and photographer who also invests. With this background in content production, I've always cared a lot about how things are presented, beyond just what they contain. Evaluating a company as an individual stock picker really shouldn't be that hard... At least, I didn't want to click through a jungle of sub-pages, pop-ups and ads, only to end up with cluttered tables and charts definitely designed in the not-so-good old days. I just wanted something clean.

So this is something that I wished existed for a while. I built it in a way I enjoy using it myself, and figured you might enjoy it, too.

Portrait of Toni, founder of Visual Investors Club

And how about you?

Pick the one that sounds like you:

70+ data points

Company profile, valuation, income statement, cash flow, margins, balance sheet, sentiment, analyst data, and shareholder returns — all in a single report.

Advanced metrics included

Short interest, dilution, rentability ratios, CAPEX, and liquidity ratios — the metrics that require context to interpret, included and labelled.

Context beyond the numbers

Each report includes earnings summaries, current analyst debate, and key news and events — so the numbers have a story.

Join to see us improve.

This platform will further improve step by step. I've got a lot of ideas in the pipeline that will be realized in the future, to hopefully make this the best report source a retail stockpicker can wish for! I'll prioritize what to implement based on what people actually use and ask for. Upvote what you'd like me to build first:

Always: New Reports Being Added

One tier, all-access.

Club Member

14 days for free.
$9/month afterwards.

  • Full view of every report on the site
  • All metrics, nothing shortened
  • Automatic access to new companies and features added regularly
  • Compare up to 15 stocks side-by-side, including members-only ones
  • Advanced filters and sorting
  • No ads, ever.

Questions, answered.

Visual Investors Club is a design-first stock research site that turns publicly available company information into clean, visual, ad-free reports. I built it as a solo project for investors who want serious financial depth without the usual clutter, whether they are learning the basics or already know which metrics matter.