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$265.00
Market Capi
$188B
Growth-adj P/E (3-yr hist)i
2.2x
Growth-adj P/E (3-yr proj)i
2.6x
P/S 26Ei
6.7x
P/S 28Ei
6.0x
EV/EBIT 26Ei
17x
EV/EBIT 28Ei
15x
P/E 26Ei
21x
P/E 28Ei
18x
P/S 26Ei
6.7x
EV/EBIT 26Ei
17x
P/E 26Ei
21x
P/S 28Ei
6.0x
EV/EBIT 28Ei
15x
P/E 28Ei
18x
Revenue
2026E
$28B
Gross Margini
57%
Hist. CAGRi
5.1%
Proj. CAGRi
5.7%
EBIT
2026E
$13B
Op. Margini
46%
Hist. CAGRi
6.2%
Proj. CAGRi
7.1%
Net profit
2026E
$9.2B
Net Margini
32%
Hist. CAGRi
11%
Proj. CAGRi
6.7%
Business Model
Recent Developments
Average Targeti
$320.58+19%
Consensusi
Outperform
34 analysts covering
Net debti
$39B
Div. Yieldi
2.8%
Buyback Yldi
0.6%
Market Capi
$188B
P/E 26Ei
21x
Adj. P/E (fwd.)i
2.6x
Revenue 26E
$28B
Proj. CAGRi
5.7%
Gross Margini
57%
EBIT 26E
$13B
Proj. CAGRi
7.1%
Op. Margini
46%
Net Profit 26E
$9.2B
Proj. CAGRi
6.7%
Net Margini
32%
Average Targeti
$320.58+19%
Consensusi
Outperform
34 analysts covering
Profile
McDonald's is the world's largest fast-food chain by system sales and restaurant count, operating through two primary revenue streams: fees and rent collected from franchisees, and direct sales from company-operated restaurants.
Industry
McDonald's serves hundreds of millions of consumers daily across the quick-service restaurant (QSR) industry, a category defined by speed, price sensitivity, and repeat frequency rather than destination dining. The customer base skews value-conscious and broad demographic, with heavy penetration in lower- and middle-income segments. International markets represent roughly 60% of net sales, with developed markets in Europe and Asia-Pacific alongside high-growth emerging geographies. Competitive intensity is high — Burger King, Wendy's, and Yum! Brands compete directly — but McDonald's scale advantage in marketing spend, real estate, and supply chain is structural.
Key metrics
Economic moat
McDonald's moat rests on three reinforcing pillars. Brand recognition and marketing scale — McDonald's is one of the most recognized consumer brands globally, with a marketing budget few competitors can match. Real estate control is the second layer: McDonald's or its affiliates own or hold long-term leases on a significant share of the land and buildings franchisees occupy, giving McDonald's both recurring rental income and structural leverage over its franchise network. Third, system scale in procurement and supply chain allows food and packaging costs that independent operators cannot replicate, sustaining franchisee unit economics that keep the network intact and growing.
Chris Kempczinski
Kempczinski became CEO in October 2019 following the abrupt departure of Steve Easterbrook, and added the Chairman role in May 2024. He is the architect of "Accelerating the Arches," the strategy that drove McDonald's digital and delivery transformation through 2020–2025, and is now steering the company's next chapter with the McDonald's > NEXT plan unveiled in June 2026. Before McDonald's, he held senior roles at Kraft Foods and Procter & Gamble, giving him a consumer-brand background before joining McDonald's in 2015 to lead U.S. operations.
Ian Borden
Borden has served as Chief Financial Officer since August 2022. He previously led McDonald's International Operated Markets segment, giving him direct exposure to the company's largest revenue geography before moving into the CFO seat. His international background is relevant as McDonald's pursues unit expansion and value recovery in markets across Europe and Asia-Pacific.
Das Dasgupta
Dasgupta joined as Chief Technology Officer in September 2025, taking over from Brian Rice. His appointment signals McDonald's continued investment in technology — including the ARCHY automated ordering system and digital loyalty infrastructure — as a primary lever for margin improvement and customer frequency under the > NEXT strategy.
P/S Ratioi
EV/EBITi
P/E Ratioi
Revenue
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
EBIT
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
Net profit
CAGR (hist. 3-yr)i
0%
CAGR (proj. 3-yr)i
0%
Values in billions of USD.
Operating cashflow · Levered Free Cash Flow
Free Cash Flow
CAPEX
Values in billions of USD.
Margins
Rentability
Balance sheet
Values in billions of USD.
Liquidity ratios
Debt-to-Equity-Ratio
Last earnings
Revenue for the quarter ended June 30, 2026 came in at $7.1 billion, up 4% year-over-year, while diluted earnings per share of $3.32 rose 6% and topped analyst expectations.
The standout metric was U.S. demand softness: comparable sales rose just 0.8%, down sharply from 2.5% a year earlier, as positive check growth was more than offset by declining guest counts.
Systemwide sales still grew 5% to $37 billion, though global comparable sales growth decelerated to 1.3% from a much stronger pace a year ago.
Management also pushed back its global restaurant-growth timeline to 50,000 locations by 2028, citing a pressured U.S. consumer and rising development costs.
Recent developments
On August 4, 2026, the company named Skye Anderson president of McDonald's USA, succeeding Joe Erlinger, who had held the role since 2019.
Anderson, a 26-year company veteran and former McDonald's USA chief operating officer, inherits the chain's largest and most pressured market; Erlinger will remain as an advisor through early 2027.
The company also began rolling out its first-ever energy drink, a Red Bull collaboration called the Dragonberry Energizer, debuting nationwide on August 17, 2026.
Debate & sentiment
Bulls point to the company's 50 consecutive years of dividend increases and an asset-light, franchise-funded model that keeps most growth capital off McDonald's own balance sheet.
Bears counter that the U.S. traffic problem looks structural, not cyclical, as grocery and other prepared-food alternatives keep pulling price-sensitive visits away despite value-menu discounting.
Skeptics also flag that shares still carry a premium valuation relative to slowing earnings growth, leaving little room for further disappointment.
Whether the leadership change and the McDonald's > NEXT strategy can reverse the domestic guest-count slide will likely drive sentiment in coming quarters.
Consensusi
Outperform
Average targeti
$320.58+19%
Highest targeti
$407.00+52%
Lowest targeti
$250.00-7%
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